How much does a website cost?
Builds start at $2,500 for The Counter, $4,500 for The Service, and from $7,500 for The Pass. Monthly care plans start at $149. Everything is priced up front - no quotes-by-mystery.
How long does it take?
You'll see a production-ready first draft within 7 days of the discovery meeting. Because we build exclusively for hospitality, nothing starts from scratch - you review at three clear checkpoints (brief, build, pre-launch), and we go live as soon as you've approved it. Most projects launch within two weeks end to end.
What is AI search optimisation (GEO)?
It's the work that makes your business appear when customers ask ChatGPT, Perplexity, Claude or Google AI Overviews for recommendations. 45% of consumers now use AI tools to find local businesses, yet 83% of restaurants never appear in those answers. Every site we build ships with structured data, answer-ready content and an llms.txt file as standard - and the Visibility plan measures and improves your citation share monthly.
Do you only work with hospitality venues?
Hospitality is our specialty - cafes, restaurants, bars, gastropubs and function venues across Sydney and NSW. We also take on a limited number of local business projects where our approach is a strong fit.
Do I own my website and domain?
Yes, always. Your domain and DNS stay in your name, and you own the finished site outright. Care plans cover hosting, security and updates - but you're never locked in.
What happens after launch?
Choose a care plan: Host ($149/mo) keeps the site online, fast and up to date; Visibility ($299/mo) adds the AI search programme and Google Business Profile management; Outcomes ($549/mo) adds a plain-English monthly report on bookings, enquiries and orders. For context, comparable AI search retainers in Sydney typically start around $1,500/mo - ours cost less because our production is systemised, not because we do less.